Privacy policy

1) Information about the collection of personal data and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sarap.Online GmbH, Augsburger Str. 552, 70329 Stuttgart, Germany, Tel .: +49 711 40099290, E-Mail: hello@sarap.online . The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.

2) Data collection when visiting our website

In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following information that is technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • Amount of transmitted data in bytes
  • Source/reference from which you accessed the site
  • Used browser
  • Operating system used
  • Used IP address (possibly in anonymous form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles should concrete evidence point to unlawful use.

3) Hosting & Content Delivery Network

CloudFlare
On our website we use a so-called Content Delivery Network ("CDN") from the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A content delivery network is an online service that is used to deliver large media files in particular (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. Using Cloudflare's Content Delivery Network helps us to optimize our website's loading speeds.
Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in secure and efficient provision, as well as improving the stability and functionality of our website.
We have an order processing contract with Cloudfare (Data Processing Addendum, available at https://www.cloudflare.com/de-de/cloudflare-customer-dpa/) which obliges Cloudfare to protect the data of our site visitors and not to pass it on to third parties. For the transmission of data from the EU to the USA, Cloudfare relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
For more information, see Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when the browser is closed (so-called "session cookies"), some of these cookies remain longer on your device and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can see the storage duration in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Paragraph 1 lit. According to Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.

5) contact us

5.1 Rating reminder by ShopVote
If you have given us your express consent to this during or after your order in accordance with Art. 6 Paragraph 1 lit. de) so that they can send you a review reminder by email.
You may revoke your consent at any time by posting a message to the controller or to the rating platform.

5.2 When contacting us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent required for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5.3 WhatsApp business

We offer visitors to our website the opportunity to contact us via the WhatsApp news service from WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. For this we use the so-called "business version" of WhatsApp.

If you contact us via WhatsApp regarding a specific transaction (for example an order placed), we save and use the mobile phone number you used with WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. b. GDPR to process and answer your request. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (such as the range of services, availability or our website), we save and use the mobile phone number you used with WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. . f GDPR based on our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used only to answer your request via WhatsApp. A disclosure to third parties does not occur.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp business account, we use a mobile end device whose address book only stores the WhatsApp contact data of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book, already when using the app on their device for the first time, by accepting the WhatsApp terms of use in the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR has consented. The transmission of data from users who do not use WhatsApp and / or have not contacted us via WhatsApp is excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp's data protection information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

6) Data processing when opening a customer account

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide us with this when you open a customer account. The data required to open an account can be found in the input mask of the relevant form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deleting your customer account, your data will be deleted provided that all contracts concluded about it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you will only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR. We save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used strictly for the specific purpose. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. For this we do not have to obtain a separate consent from you according to § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to object to the use of your e-mail address for the purpose described above at any time with effect for the future by a message to the person named at the beginning. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

7.3 – Newsletter dispatch via Klaviyo
Our e-mail newsletters are sent via the technical service provider »Klaviyo«, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to which we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.
Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have a data processing contract with Klaviyo ("Data Processing Agreement") in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to third parties to pass on.
You can view Klaviyo's privacy policy here: https://www.klaviyo.com/ privacy

7.4 - Advertising by mail
On the basis of our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, Industry or business name according to Art. 6 Para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by a message to the person in charge.

7.5 Goods availability notification by email

For items that are temporarily unavailable, you can sign up to receive goods availability notifications by email. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used in order to be able to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you will only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR. We save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for our e-mail notification service for the availability of goods are used strictly for the specific purpose. You can unsubscribe from the availability notifications at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration .

8) Data processing for order processing

8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details you provided when ordering (name, address, e-mail address) in order to meet our statutory information requirements in accordance with Art. 6 Para . 1 lit. c GDPR personally using a suitable means of communication (e.g. by post or email) about upcoming updates in the legally stipulated period. Your contact details will be used strictly for the purpose of notifications about updates we owe and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of special service providers for order processing and processing

- SendCloud
The dispatch takes place via the dispatch portal "SendCloud" (SendCloud GmbH, Kanalstr. 10, 80538 Munich). According to Art. 6 para. 1 lit. b GDPR, we pass on your data to SendCloud exclusively for the purpose of processing your online order. The data will only be passed on if this is actually necessary for processing. Details on SendCloud's data protection can be found on the SendCloud website at www.sendcloud.de/datenschutz/.

8.3 Forwarding of personal data to shipping service providers

- DHL
If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will give your email address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL prior to delivery of the goods for the purpose of agreeing a delivery date or to announce the delivery, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, only the name of the recipient and the delivery address are forwarded to DHL. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider DHL.
- UPS
If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will give your email address before the goods are delivered in accordance with Art. 6 Paragraph 1 lit. a GDPR for the purpose of agreeing a delivery date or to announce the delivery to UPS, provided you have given your express consent in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO only forward the name of the recipient and the delivery address to UPS. It will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information of the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or the transport service provider UPS.

8.4 Use of payment service providers (payment services)

- Mollie
If you choose a payment method from the payment service provider Mollie, payment will be processed via the payment service provider Mollie BV, Keizersgracht 313, 1016 EE Amsterdam, Netherlands, to whom we will provide the information you provided during the ordering process, together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) according to Art. 6 Para. 1 lit. b Pass on GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Mollie and only to the extent that it is necessary for this.

8.5 Credit check

If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data required for a credit check in accordance with Art. 6 Para. 1 lit. f GDPR to the following service providers:

Enable

The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is used, among other things, but not exclusively, to calculate the score values. We use the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the establishment, implementation or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for the contractual payment processing.

9) Online Marketing

9.1 Facebook pixel for the creation of custom audiences with extended data synchronization (with cookie consent tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used in the mode of extended data comparison, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
On the basis of his express consent, when a user clicks on an advertisement played on Facebook and placed by us, an add-on is added to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user's browser after being forwarded via a cookie, which sets our linked page itself. In addition, this cookie collects specific customer data, such as the email address that we collect on our website linked to the Facebook ad during processes such as purchase transactions, account registrations or registrations (extended data comparison). The cookie is then read out by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able, on the one hand, to precisely determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to only display the Facebook ads placed by us to those Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that determined on the basis of the visited websites), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance. In this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the function of the extended data comparison helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/ about/ privacy/) can use. The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations take place only with the express consent according to Art. 6 Para. 1 lit. a GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there. This can also result in transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

9.2 – Google Ads conversion tracking
This website uses the Google Ads online advertising program and, as part of Google Ads, Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") conversion tracking. We use the offer of Google Ads in order to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we aim to show you advertisements of interest to you, to make our website more interesting to you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://www.google.com/ settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships with even more interest-based advertising, we use a customer comparison function as part of Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google. Google does not have access to clear data, but instead automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played across all Google services linked to the respective Google account.
The transfer of customer data to Google takes place only if you have given us your express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR. You can revoke this consent to us at any time with effect for the future. Further information on Google's data protection measures in relation to the customer comparison function can be found here: https://support.google.com/google-ads/answerfinal match.?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/ privacy/

10) web analytics services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us a message in accordance with Art. 6 Para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your website visit.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/ privacy?hl=de&gl=de

11) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answerfinal match.?
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

12) Page functionalities

12.1 Using Youtube videos
This website uses the Youtube embedding feature to display and play videos from the "Youtube" provider owned by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want the assignment to your profile on YouTube, you must log out before activating the button. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of any playback of the embedded video, every time you visit this website, you will be connected to the Google Network, which may trigger further data processing without our having any influence.
All processing described above, in particular the reading of information on the device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website using alternative options that will be communicated to you on the website.
Further information on data protection at "Youtube" can be found in the Youtube Terms of Use https://www.youtube.com/static?template=terms as well as in Google's privacy policy at https://www.google.de/intl/ de/policies/ privacy

12.2 Shopvote graphics
To display our ShopVote seal and any collected and / or aggregated ratings, we have included ShopVote graphics on this website.
This serves to safeguard our predominantly legitimate interests in the optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. The ShopVote graphics and the services advertised with them are offered by Blickreif GmbH, Schulstrasse 46, 80634 Munich.
When the ShopVote graphics are called, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transferred and the source of the call (access data) and documents the call. These access data will not be evaluated and automatically overwritten within seven days after the end of your page visit. Other personal data will not be collected or stored by the ShopVote graphics.

12.3 - Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for consistent presentation of fonts. When you access a page, your browser loads the required web fonts into its browser cache to correctly display texts and fonts.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
Further information about handling user data, can be found at https://developers.google.com/fonts/faqs and in Google's privacy policy at https://www.google.com/policies/ privacy/

12.4 Google Translate

This site uses the "Google Translate" translation service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. The browser you are using connects to the Google servers so that the translation is automatically displayed according to your choice of a national language. Google uses so-called "cookies", which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
You can find more information about Google Translate and Google's privacy policy at: https://www.google.com/policies/ privacy/

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

12.5 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to obtain customer reviews from users of our website. When you shop on our website, you will be asked if you would like to participate in a Google email survey. If you have given your consent in accordance with Art. 6 para. 1 lit. To issue a DSGVO, we will forward your e-mail address to Google. You'll receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. It also uses your rating for Google seller ratings. As part of the use of Google Customer Reviews, there may also be a transfer of personally identifiable information to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the Data Controller or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found under the following link: https://support.google.com/merchants/answerfinal match.?hl=de

You can read more information about the data protection of Google Seller Ratings at this link: https://support.google.com/google-ads/answerfinal match.

13) Tools and Miscellaneous

13.1 - Lexoffice
We use the cloud-based accounting software "lexoffice" from Haufe-Lexware GmbH & Co. KG, Munzinger Strasse 9, 79111 Freiburg, to handle the bookkeeping.
Lexoffice processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and use them to create the financial accounting in a partially automated process.
If personal data are also processed, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the efficient organization and documentation of our business processes.
For more information on lexoffice, the automated processing of data and the data protection provisions, see https://www.lexoffice.de/privacy/

13.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when the page is called up in the form of an interactive user interface, on which consent for certain cookies and / or cookie-based applications can be given by ticking the box. Through the use of the tool, all cookies / services that require consent are only loaded if the respective user gives consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies in order to save your cookie preferences. Personal user data are generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in a Legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Article 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3 - Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps to visually represent geographic information. By using this service you will be shown our location and will facilitate your arrival.
When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored by Google on servers; this can also be transmitted to the server of Google LLC. come in the US. This happens regardless of whether Google provides a user account that you are logged into or whether there is a user account. If you are logged into Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on the legitimate interest of Google in the display of personalized advertising, market research and / or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise it. If you do not agree to the future transmission of your data to Google as part of the use of Google Maps, you can also completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
You can find Google's terms of use at https://www.google.de/intl/ de/policies/ terms/regional.html see, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html
You can find detailed information on data protection in connection with the use of Google Maps on the Google website ("Google Privacy Policy"): https://www.google.de/intl/ de/policies/ privacy/
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a DSGVO caught up. You may revoke your consent at any time with future effect. To exercise your withdrawal, please follow the above mentioned possibility to make an objection.

14) rights of the person concerned

14.1 The applicable data protection law grants you the following rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE ANY PRESENT RIGHT TO SUBMIT AGAINST THIS PROCESSING FOR CONSEQUENCES WITH EFFECT ON THE FUTURE FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO EXERCISE WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXERCISE OR DEFENSE OF LEGAL CHARGES.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITE AS DESCRIBED ABOVE.

MAKE USE OF YOUR CONTINGENCY RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the purpose of processing and - if applicable - additionally based on the respective legal retention period (eg commercial and tax retention periods).

In the processing of personal data based on an explicit consent in accordance with Art. 6 para. 1 lit. a DSGVO, these data are stored until the person withdraws his consent.

There are statutory retention periods for data which, in the context of legal or similar obligations, are based on Art. 6 para. 1 lit. b DSGVO are processed, these data are routinely deleted after expiry of the retention periods, if they are no longer required for fulfillment of the contract or for initiating a contract and / or if there is no legitimate interest in the re-storage on our part.

In the processing of personal data on the basis of Art. 6 para. 1 lit. f DSGVO, these data will be stored until the person concerned exercises his right of objection under Art. 21 para. 1 DSGVO, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the person concerned, or the processing serves the assertion, exercise or defense of legal claims.

In the processing of personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f DSGVO these data will be stored until the person concerned exercises his right of objection under Art. 21 para. 2 DSGVO.

Unless otherwise stated in the other information in this Declaration on Specific Processing Situations, stored personal data will be erased if they are no longer necessary for the purposes for which they were collected or otherwise processed.