On this page you will find raki from the Yeni brand, such as Yeni Raki, Yeni Raki Ala, Yeni Raki Seri or Yeni Raki Ustalarin Karisimi.
Information on the “Yeni” company and brand
The first Yeni Raki saw the light of day in 1944. Translated is Yeni Raki - new raki, and this should express the change that the state alcohol monopoly under the name Tekel meant for alcohol production throughout the country.
During this monopoly era, today's industry standards, achieved through the extraordinary efforts of an idealistic generation of experts within Tekel, were set for today's production and definition of raki. And raki is not an "industrial product"! No, raki represents the Mediterranean way of life in Turkey and is an absolute classic with a centuries-old history. So raki is never drunk alone. You always drink raki in company, and especially with meze, the Turkish starters, or fish.
In 2004 the state-owned company Tekel was privatized and acquired by the Mey Company. In 2011 the company was sold to Diageo, the world market leader for spirits. Today Yeni Raki is the best-known and best-selling aniseed spirit worldwide. Further information on the Yeni Raki website